Everything is now.
There is no such thing as a long term investment anymore, especially when we’ve been wired to want results now.
Consider the world around you. Every billboard. Every advertisement. They all share one thing, and that’s this sense of urgency. The latest iPhone is out. The newest, most updated smart watch. A loan on this year’s model car. So many options to spend your cash on—and you want to spend it now!
Urgency is a basic fundamental to marketing. Because without urgency, the consumer is given time for thought, and when he’s given time for thought, then he’ll start to have second thoughts.
Buy our products now, you’ll be kicking yourself later. Don’t fall into the trap of company manipulation. You’re better than that.
Instant gratification is defined as a minimal investment of time which can be traded for results without delay. Earning a paycheck at the end of the week. Watching an hour of television. You’re paid. You’re entertained. You see the results, and you see your results now. You see your results more frequently, but this usually leads to you having many smaller results in the long run. Small victories which wouldn’t compare to striking rich.
Commitment is gone, and the concept has long been replaced by convenience. Everything is convenient, and everything is readily available.
We don’t understand the buildup anymore. We’ve only been taught to understand the gratification that comes after it. And don’t let it catch you by surprise, the longest grind that comes before newly found success.
Many awhile, a friend of yours starts a business, and a week has gone by and they realize that things may not be working out for them. For simplicity’s sake, it’s another T-shirt business.
They’ve been running Facebook ads, and while they’ve had a few engagements and website clicks, they haven’t sold a T-shirt yet.
Now a week passed, and the same trend continues. Your friend is a hundred dollars in the hole and they’re starting to think—what a waste of time this is.
They take down their website and call it quits. This T-Shirt business doesn’t work, it’s over.
Your friend wasn’t in it for the long run. When they didn’t see their results as soon as they had hoped, they jumped ships, and it was on to the next.
This is a lack of commitment, when you give up on your project before you catch even a glimpse of the underlying success. With instant gratification, the ordeal is made a dozen times easier. Your paycheck at the end of the week is guaranteed, and you surely know when you’re going to be getting it. Because if you don’t, we have a problem. Whereas this T-shirt business. You could be hacking away at it for five years before you see your first dollar.
The truth is this—that there is no such thing as an overnight success.
You want there to be, but the cold reality is that it doesn’t exist. When you look around yourself, you see all of the successful people that you want to be. You see them now, but you haven’t seen them before their breakthrough. Look up any of their stories and you’ll find that they’ve been working years into their respective businesses before you’ve even saw them.
I’ve encountered this too many times on the internet—a claim of an overnight success, and with that, their three hundred dollar course on how you can be just like them. Marketing is one thing, and the truth is usually a long way’s past that spectrum.
Never forget about the build up. Never forget about the months of ploughing dirt that come long before a harvest. A city isn’t built overnight, and never quit before you’ve even placed your first brick. Success is never guaranteed, but it can come pretty close to guaranteed if you keep working at it.