Raising the stakes, raising the urgency.
Passion comes when you find yourself really, really caring about something.
Your children are starving, or you have a history exam tomorrow and you have to cram into your head the thirteen colonies and the Revolutionary War. You suddenly find yourself becoming passionate about those things and you’re ripping your hair out, you’re so stressed.
Passion, in context, is a strong and uncontrollable emotion. Bringing to mind the history exam, stakes are what evoke your passion. You’re so passionate about your history exam. You study all night for it, because if you don’t, you’ll fail. And the same goes for your job. You’re working, so tirelessly working, because if you aren’t then your children starve.
But what if we were to use this emotion elsewhere?
What if we were to apply passion in context to your business?
Since we used art in last week’s post, we’ll use business as an example for this one. Entrepreneurship, to be exact. Though, know that this article applies to both creative and businesslike endeavors.
So let’s say you were to start a T-Shirt business. You invested your entire paycheck into the design, a heat press, logos, marketing, and a whole lot of T-Shirts. Leading up to the launch of your website, you’ve been building up your warehouse and stock right in the comfort of your own garage.
It’s the day before your website’s launch and you’re nervous. You want to succeed. You really, really want to succeed because you put all of this time and money into the project, and if you fail you’ll be set back an entire month’s rent.
You’re passionate aren’t you? And you’re most definitely filled with motivation. Right now, there’s no such thing as procrastination. That’s just not an option. The stakes, they’re there. You dread the thought of not selling a T-Shirt, but you go through with it anyways, and no one is forcing you to do this besides yourself. You seem like you’re the only person in the world who cares, and you are, because no one knows you exist.
This example is simple, but it gets the message through to you. You know you’re passionate about something when you begin to dread it, but even when you dread it, you continue to work at it. You work tirelessly, and you don’t stop until it’s perfect.
Now after a year, your T-Shirt business succeeds and you make your first dollar in profit. Finally, those Facebook ads are turning a reasonable return on investment and you begin reaping your reward. You’ve unknowingly built yourself a brand and now you’re gaining organic traffic. You went through the entire year throwing money, paycheck after paycheck, at this behemoth of a monster you made, not knowing when it’ll stop eating your hard earned cash. New designs, new ads, new audiences. Your home, it’s empty. All besides a couch in the middle of the living room, you sold all your belongings to keep this T-Shirt business running. And at the end of the day, you sit on your couch and you realize this—you finally made it. Your passion, it persevered.